Mons Vi is the musical alias of multi-talented artist Matthew Hershoff. After moving to New York City to study writing at Columbia University, Matthew released his first song under the moniker in late 2015. A slew of critically-acclaimed singles and a compilation mixtape followed, and the pairing of simple, pop-influenced songwriting with deeply emotional lyricism informed by the early-in-life loss of his mother quickly came to mark the artistic style of Mons Vi.
Here’s his latest alt-pop offering, ‘Why Would I Do That?’…
