Hailing from Dublin and now based in London, Tayne unveil their electrifying third single, ‘In This Trend’. The new track masterfully blends post-punk and industrial elements, creating a powerful dancefloor anthem that is perfectly suited for iconic venues like Berghain, Torture Garden, Club Blood, and Cyberpunk, as well as any metal night around the world. Prepare to be captivated by a sound that pushes boundaries and ignites the night.
Matthew Sutton (vocals / bass) explains: “With a post-punk ethos in mind we wanted this song to feel like every pay off was another massive climb. The chorus is almost an anti chorus, it’s angular and grinding.
“This song is a nauseating comparison to having an out of body experience watching yourself on a never ending loop, feeling hopeless and sick. So self-deprecating and always pushing that self-destruct button.”
‘In This Trend’ is the second video in a trilogy leading the visual narrative throughout the music directed by Leif Johnson, a member of London based video collective NEWD.
Sutton adds, “The artwork and music videos leaned into telling a story based on my own fathers conflicts with love. My dad being a family man, married with kids and then realising he was gay, coming out, navigating those tribulations and transforming his life and finding love and acceptance again. The 3 acts of the story were broken into each individual video. The Conflict, The Transformation & The Acceptance / Celebration.
“In This Trend – ‘The Transformation’ – Act 2 is a literal and philosophical transformation. Understanding the conflicts in his life and love, my dad made tough decisions to drastically change aspects of it. Being honest and true to himself as well as others carried so much weight and I’m sure it was painful for everyone involved. These necessary steps, although damaging to a life he had, were addressing those conflicts going forward and I think it’s a massive inspiration of just being honest, looking in that mirror and seeing what’s staring back at you.”
‘In This Trend’ showcases the dynamic partnership between Tayne and longtime collaborator Wayne Adams, known for his work with Green Lung and Pet Brick. This track is just one of many exciting collaborations Tayne has embarked on, joining forces with a diverse array of artists including Jesu, Cage Fight, Mastiff, Katie Kim & Poisonous Birds. Additionally, Tayne has shared the stage with influential acts such as HEALTH, Author & Punisher, and Greg Puciato of The Dillinger Escape Plan, further solidifying their presence in the music scene.
Tayne have also recently been announced for ArcTanGent Festival, the most popular British summer festival for math rock, post rock, progressive metal and experimental music alongside Rolo Tomassi, The Melvins, Between The Buried And Me, The Fall of Troy & more.
Catch Tayne live:
Oct 12: UK, Bristol, Strange Brew, Sugar Horse Release Show
Nov 24: UK, London, Victoria – Portals Festival
Dec 13: UK, Brighton, Dust with El Moono
Dec 14: UK, Kingston, Fighting Cocks with El Moono
Aug 13-16, 2025: UK, Bristol – Arctangent Festival
