Today Never Not Nothing return with their electric new single and video ‘Maximum’ via Sony label Music For Nations, taken from their forthcoming EP ‘Art Ritual 001 EP.’
‘Maximum’ is a high octane space-age epic, shooting laser beam synths and scuzzy licks, as frontman Space cries out the band’s mission statement rallying empathy machines and maximum dreamers.
About the new track Space says “Maximum is a vibrant rallying blast of hope. It’s based around the idea that our species could and should evolve into being a great protector and nurturer of life and biodiversity. It is a reminder to myself that all of our norms today like evolution, washing your hands and recycling, were considered radical and preposterous ideas when proposed! It’s ok to be a dreamer, an idealist, an outsider. To be a ‘space cadet’ manifesting visions of a wilder future. Be Maximum!
Along with the new single, Never Not Nothing have announced their new EP series ‘Art Ritual’, born out of the necessity for the duo to deal with and process the existential dread posed by the current state of humanity, and call for change. They want to use art as a tool to take back control from oppression, to sacrifice pre-pandemic ideals for a more empathic and sustainable future.
“We dreamed up the Art Ritual as a series of EP releases to give ourselves a creative vehicle to experiment, collaborate and exorcise incessant ideas between albums. In them we found much more than that as we watched the world plunge into increasing turmoil, showing all the cracks and importantly the potential for change. Art Rituals are a subversive act of independence, craft ceremonies that gave us a way to regain some semblance of control and perspective for our environment. The ability to create, to manifest positive change through music, and to dream up our very own Niceage, all stopped us from losing our minds to the ether. The short format also gave us the freedom to treat each song as its own sonic world, chasing intent and meaning down the rabbit hole to achieve maximum potency.”
