Today, Greenyl and Rude Cares have launched their world-transforming campaign Be The Change with the help of artists: grindcore legends Napalm Death, future-forward rock act Enter Shikari and Liverpudlian extreme metallers Carcass.
Be The Change was developed in partnership with Greenyl, the first 100% eco-friendly vinyl record plant, and Rude Cares, the charitable arm of certified B-Corp Rude Records, aimed at raising awareness towards climate change and the environmental impact generated in the music community. This campaign will see the world’s most treasured acts release exclusive green versions of selected works in their catalogue. All items from today’s drop are available worldwide will ship from February 2024.
Available for pre-order now, Napalm Death have produced a premium Greenyl version of their 1990 studio album Harmony Corruption (Earache). The record celebrated its 30th anniversary in 2020 where Decibel Magazine described it as “a milestone in Extreme Music History”. This premium Greenyl is a double record, printed on Red and Light Blue variants and features hand numbering, exclusive gatefold inserts, a special poster and more. This drop is limited to 500.
Available for pre-order at 1pm GMT, Enter Shikari’s second studio album Common Dreads is coming to Be The Change. Released in 2009 on the band’s own independent label Ambush Reality, the album was a defining moment in Enter Shikari history and received high praise from Kerrang!, Metal Hammer, Rock Sound, The Observer and entered the UK Official Albums chart at #16, selling over 15,000 copies in the first week. On Greenyl standard pressing, Common Dreads will be presented in Green and Black Nebula variant and is limited to 600.
Available for pre-order at 5pm GMT, Heartwork is the fourth studio album by Carcass. Released in 1993 and 1994 across the UK by Earache and in the United States by Columbia Records, the original album cover art was designed by late influential swiss artist H. R. Giger which has been replicated for Greenyl. Carcass’s extreme metal influence can be felt in most contemporary metalworks. In 2017, Rolling Stone ranked Heartwork as 51st in their list of “The 100 Greatest Metal Albums of All Time”. Heartwork comes to Greenyl on a premium album double record in White and Green. It includes all premium features as on Napalm Death and is limited to 500.
More Information about Greenyl
Greenyl is an innovative, eco-friendly vinyl record produced sustainably in Milan. A Greenyl record is produced in a completely different way from traditional vinyl. This innovative production process is completely automatic and powered by natural energy in order to compensate for part of gas emissions. Moreover, this new production plant allows a faster turnaround for delivery, considerably improving the timing for a production.
Old pressing plants still use intensive steam boilers and a toxic brew of chemicals to pump out records, which may result in a high dispersion of toxic substances into the environment. With today’s system, vinyl produces 12 times more toxic emissions than other physical music media. Vinyl sales growth could have an impact on the environment if the traditional producing systems are kept in use. Greenyl will completely transform this and make it more sustainable. For more information, please visit: https://www.greenyl.com/
More Information about Rude Cares
Rude Cares aims to connect artists and fans with no-profits entities, associations and benefit projects dealing with civil rights, environment, mental health and other causes worthy of support. Its aspiration is to incorporate this social mission with what Rude does best: creating and distributing good music! Rude has committed to minimising its impact on the environment and maximising its positive social impact, increasing the number of its collaborations with responsible and certified suppliers. For more information, please visit: www.ruderecords.com/rude-cares
More Information about Rude Records
Rude Records is an independent record label with global distribution and a team in US, the UK, Australia, Japan and Asia. Founded in 2000, it currently counts a total catalogue of over 200 releases, and has been developing its own growing roster of international artists during the past decades. Rude Records also represents a selection of alternative US labels in Europe.
Rude Records manages all functions of a typical record label internally (A&R, talent scouting, marketing, PR, communications, royalties management) and has direct worldwide physical distribution deals; Rude Records is digitally distributed worldwide by Sony Music via The Orchard, the main global independent digital aggregator. Rude Records is also a US music publisher.
In 2022, Rude Records earned B-Corp certification for their sustained care and effort to make global change through Rude Cares. Home to the Education For The Future program in Dharavi, India, partnership with Green Future Project and collaboration with Cooperativa Articolo3, Rude Cares aims to connect artists and fans with non-profit entities, associations and benefit projects.
