Since its inception in 2010, Instagram has grown to be one of the most-used social media platforms. According to a report, almost 56% of people in the USA are using this app to stay connected with the outer world.
The best thing about the platform is that it’s trendy amongst the millennials, who comprise the most significant portion of the consumer market. Therefore, if you have an SME, you should definitely capitalize on Instagram as much as possible.
What Are The Benefits Of Instagram Ads For An SME?
Instagram marketing is all about engaging your audience and turning them into your potential consumers. Due to this reason, many people create eloquent media posts to get extra likes on instagram and increase their fan following even more.
But, how does it benefit their business?
Let’s find out.
Advantage – 1: Build Brand Awareness
Instagram is an excellent platform to boost your brand awareness without spending too much money due to its enormous user database. Besides, due to its media-centric persona, you can also create a familiarity between your brand presence and the consumers.
It may take you some time to skyrocket the essence of your brand awareness through ads. However, if you are consistent enough, you can definitely become successful in this regard.
Advantage – 2: Boost Web Traffic
While creating your business Instagram account, you can add your website’s URL on the Bio section. This way, you can redirect an interested customer to your dedicated platform and prompt them to buy something from there.
Now, the more people visit your website, the higher its overall collection of web traffic will be. It will indirectly improve your rank on Google and increase your visibility even more.
Advantage – 3: Low Expense
Advertising on Instagram is probably the cheapest of them all. For example, you’re getting most of the usable tools without paying a single dime. Besides, if you can are an efficient marketer, you won’t have to hire someone else for your purpose.
Moreover, with Instagram ads, you can scale up pretty efficiently, even when you are generating low-cost leads.
Advantage – 4: Increases Sales
Instagram ads are, in essence, the best way to advertise your products on the internet. Thus, if you can nail the fundamentals perfectly, your corporate sales will escalate pretty quickly.
In case your people have loved your products, they will also share a photo of the same on their profile. It can boost the overall number of followers on your social media profile and increase your chance of lead generation even more.
Advantage – 5: Visual Appeal
Instagram is all about visual appeal. Thus, if you can create a vibrant ad campaign, you’ll be able to provide the right proportion of aesthetic to your audience. It, in turn, will increase the engagement rating of your profile even more and boost your followers even more.
Advantage – 6: Showcasing Your Brand Through Story
Aside from uploading a full-fledged ad, you can also add a shorter and crispier version of the same on your story. While it will only be seen by followers, it can also create the right amount of engagement for them.
Besides, if you are teasing a launch of a brand new product, its overall sales might increase overnight as well.
Advantage – 7: Better Targeting
If you are using paid advertisements, you can target your audience much more precisely than usual. It can help you aim the following aspects of your audience closely –
- Location
- Demographics
- Interest
- Behaviors, etc.
If you know a little bit more information regarding your audience, you can also customize the advertising experience to match their liking.
Final Thoughts
If you are considering increasing your followers on Instagram and turning them into your potential customer, creating ads will be ideal for you.
However, you shouldn’t only stop at that.
Besides, we’ll also ask you to track your results thoroughly and check if your advertising strategy is working for you or not. If you feel like there’s something wrong with anything, make sure to change the problem accordingly.
